REPORT

From Broad Outreach to Predictive Targeting

See how a bank used Qualco ML Studio to identify the customers most likely to subscribe to term deposits, achieving 95% of new subscriptions by targeting just 79% of the portfolio. 

What’s inside:

  • How the bank identified high-propensity customers before launching outreach
  • How explainable AI revealed the behavioural, demographic, and campaign factors driving conversion
  • How targeting scenarios helped balance conversion potential, agent capacity, and operational constraints
  • How the bank achieved 95% of new subscriptions while reducing agent effort by 21%
From Broad Outreach to Predictive Targeting At a glance (1) From Broad Outreach to Predictive Targeting At a glance (2) From Broad Outreach to Predictive Targeting At a glance (3)

Why it matters?

Stop spending campaign effort where conversion is unlikely.

Term deposit campaigns often waste time and budget on customers unlikely to subscribe. Qualco ML Studio helps banks prioritise the right customers, understand why they are worth contacting, and reduce agent effort without compromising campaign performance.  

Sounds interesting?